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Letter from Editor | ||
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Frankfurt Wrap-up | ||
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Recession, Marketing and the Publishing Industry | ||
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Notes from CBE and Friends | ||
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In The Next Issue | ||
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Upcoming Shows and Deadlines | ||
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Shows Pricing | ||
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| For questions or more information about Combined Book Exhibit, please contact us at… | |||
| Combined Book Exhibit, 277 White Street, Buchanan, NY 10511 Telephone: 914-739-7500 Toll Free: 800-462-7687 Fax: 914-739-7575 |
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| Contacts: Seth Dellon Peter Birch Jon Malinowski |
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Happy Halloween everyone! October is coming to an end soon, and what a busy month it’s been. As we all know, Halloween isn’t the only thing we celebrate in October—especially if we’re in the publishing community. In fact, I’d wager we all spend more time thinking and planning for The Frankfurt International Book Fair then we do on our Halloween costumes. As such, we’ve wrapped it up a bit for you below.
Unfortunately, Halloween 2008 brings with it some scary things other than ghosts and goblins. We’re facing a tough time economically, and there’s a lot of uncertainty on how to best use your assets for marketing. We’ve done a little research from some experts, and compiled it for you below. We hope you find it useful.
Finally, below are just some quick bits of news from us and some of our friends. As always, keep your eyes on combinedbook.com, The Book Checkout, and Comblogged Book Exhibit for exciting happenings.
Happy Halloween, and Happy Reading!
Seth
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Recession, Marketing, and the Publishing Industry: | |
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Publishing is an industry of storytellers—from the authors we publish to the marketers that get us to buy their books. While it’s important to believe in the stories we tell, it’s not always beneficial to believe all of the stories themselves. Case in point: the story’s long been told that publishing is a recession-proof business. A little research can tell you that this story might not be entirely of the non-fiction variety.
During that other recession in the early 1990s, The New York Times ran this story full of less than positive assessments of the industry by the very people hoping it turns out ok. There’s a widespread belief that during an economic recession books offer a cheap and accessible form of entertainment, but the latest Publishers Weekly reports that Amazon, the behemoth of all things retail is showing significantly slowed growth. It raises the question that if consumers don’t have money to buy most things, why would they have money to buy books?
The slow foot traffic at Frankfurt this year might be an indication that the industry itself is feeling the crunch. According to this insider blog from the UK’s Guardian newspaper, “There are fewer exhibitors here than there were last year (7,373 compared to 7,448), and a recent survey of 90 German publishers shows that business was down 3% in Germany over the first nine months of the year.” Luckily, the same blog goes on to describe some of the optimism coming out of the industry.
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Notes from CBE and Friends: |
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The Sharjah World Book Fair is under way as we speak. Over 1,200 award-winning and best-selling books from the US and UK are being featured. Expect reports in next month’s issue. The Book Checkout library newsletter has made its debut. It currently has a circulation of over 2 thousand librarians! To sign up to receive this newsletter, or to find out more information on advertising within, please contact info@thebookcheckout.com. Speaking of newsletters, our good friends at Publishers Weekly are launching a bi weekly newsletter called “Cooking The Books,” focusing on—you guessed it!—cookbooks. It already has over 45 thousand subscribers. To sign up to receive it, visit www.publishersweekly.com. To inquire about advertising on the newsletter, contact Cevin Bryerman at CBryerman@reedbusiness.com. |
In The Next Issue:
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*Visit www.newtitleshowcase.com for pricing and registration Below are rates for participating in all other shows
Advertisements in our individual show catalogs are available for $150 per ad. Only Full page ads accepted. 8.5" x 11" pdf files preferred. Show catalogs are printed in black and white only.
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