• BLOG

    • The Combined Book Team November 14, 2016

      For centuries, it’s been the publishers who decide what can and cannot be published. This has kept many stories untold and many creative writings unpublished. But since then, there has been a gigantic shift in this scenario, and today many channels have opened up presenting new opportunities to aspiring authors and writers. EBooks have brought about a revolution in the field of publishing and today; we see many authors taking this route for book publishing. Today, the popularity of eBooks has grown manifold and effective eBook promotion helps get…
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      The Combined Book Team October 31, 2016

      Back in the old days, book marketing heavily relied on traditional press and was dependent on getting reviewed and liked by the ‘right publishers.’ This typically meant that you needed to work with the right PR firms that had established contacts with traditional publications. But today, the scenario is different. The internet and social media have brought about a radical change in the way things work. Social media makes it easy for you to share information about your book to a larger audience and also makes it easy for…
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      The Combined Book Team October 17, 2016

      Contrary to popular belief, it remains a fact that books are most often judged by their covers. A good cover urges a reader to open it and find out what’s inside. It’s very easy to ignore and walk past shoddy covers without even taking a peek into its contents. A microsecond glance at your book’s cover might be the only chance you have to persuade a potential reader to buy your book. Hence, designing a good cover requires a lot of thought and planning. The cover of your book…
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      The Combined Book Team October 3, 2016

      Digital books appeal to the new age readers because they are convenient and provide a great reading experience too. The ability to read anytime and anywhere without having to carry the weight like that of print books is just too convincing. It does not require any studies or research to say that eBooks are cheaper too! In this new digital age, you cannot ignore the potential of eBooks if you are a budding author or a publisher. eBooks are getting more traction than print books and if you are…
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      The Combined Book Team September 19, 2016

      It’s very easy to fall into the trap of believing that your book is for ‘everybody’. But in order to promote a book successfully, you will need a targeted approach. Defining who will most likely read your book is essential. The very first step is to identify your genre so that you can minimize your book marketing efforts to those set of customers who are most likely to read your book. For example, if your book is about dog health, your most obvious audience will be those with pet
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      The Combined Book Team September 5, 2016

      Book marketing has become one of the non-negotiable aspects of an author’s life. Building a solid fan base is the key to success. One of the most effective methods for spreading the word and establishing credibility is via blogging. Blogging makes you discoverable. It requires publishing new content regularly and consistently so that search engines have something new to crawl, index and rank. Readers, fans and potential buyers will be delighted to read your new posts too. Here are a few ways in which you can use blog posts to promote…
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      The Combined Book Team August 22, 2016

      Book trailers entice people to read books which they wouldn’t otherwise have read. If they are used effectively as a part of your book promotion campaigns, they can work wonders to give your book it’s deserved publicity. Similar to movie trailers they help create additional exposure help generate a higher readership. Online marketing using video media requires that the video be short, compelling and highly engaging. Publicity via trailers can be rewarding in an overcrowded marketplace if done rightly. Rather than inundating people with lots of words, trailers grab instant…
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      The Combined Book Team August 9, 2016

      Writing a great book is not the end of an author’s job, marketing your book is important too. Traditionally, contacting large publishing houses was the only option and it involved a lot of trips back and forth trying to impress publishers and agents.  It is important to understand that however tedious it is, you will need to promote your book if you wish to develop a huge fan base and large readership. Here are a few tips to help you promote your…
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      The Combined Book Team August 8, 2016

      Using graphics and pictures for your book promotion are a great way to make your posts stand out on Facebook and Twitter.  Hiring an artist to make your graphics can be expensive, and for things like book covers this is often the best course to take unless you have graphic design experience, but with a little practice you can make simple & eye-catching promo graphics for use on your social media! Watch the quick video tutorial below and let us know if you have any questions in the comment section on…
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      The Combined Book Team August 2, 2016

      Twitter is a great place for writers and probably not for the reasons you’re thinking. Sure, it can be handy to promote your book to possibly thousands at once but if you’re just posting links to your book on Amazon, and not actually engaging in conversation with the writing and publishing community, those links won’t lead to much. And definitely not sales. The best use of Twitter is to engage with other writers, to see what literary agents and publishers are looking for (if you’re planning on traditional publishing) and…
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