You can only market your book on your own or through a book marketing company successfully if you know your audience well. A best-selling author learns what his ideal audience wants and then writes the book. This awareness makes marketing so much easier when the book is actually published. Not pre-planning your book will make the back-end marketing that much harder. Whereas writing your book in tune with your target reader’s peculiarities, will give your marketing efforts that adrenaline rush while increasing your chances of your book…
With all the latest digital technology favoring advertising and marketing, book marketing services have taken full advantage to combine marketing efforts on the digital platform with traditional marketing strategies to give authors the publicity they need for generating sales and revenue, as per their specific requirement.
Book promotion is offered to authors by various means.
Author website set-up
Advertising your book with regular guest appearances on blogs that will showcase your talent via consumer book reviews, author interviews and guest posts.
Both parts are difficult: Writing a book is one tricky part of the story. Promoting it is altogether another one. There’s a sea of books, book reviews, blogs fighting for the reader’s attention that makes it almost impossible to get well noticed by your targeted buyers if you are trying to get people to buy your book on your own. Unless you’re a well-known author, it’s difficult for any other author whether self, small press or big house published, to get a revenue-generating audience. Though large publishers…
For centuries, it’s been the publishers who decide what can and cannot be published. This has kept many stories untold and many creative writings unpublished. But since then, there has been a gigantic shift in this scenario, and today many channels have opened up presenting new opportunities to aspiring authors and writers. EBooks have brought about a revolution in the field of publishing and today; we see many authors taking this route for book publishing.
Today, the popularity of eBooks has grown manifold and effective eBook promotion helps get…
Back in the old days, book marketing heavily relied on traditional press and was dependent on getting reviewed and liked by the ‘right publishers.’ This typically meant that you needed to work with the right PR firms that had established contacts with traditional publications. But today, the scenario is different. The internet and social media have brought about a radical change in the way things work. Social media makes it easy for you to share information about your book to a larger audience and also makes it easy for…
Contrary to popular belief, it remains a fact that books are most often judged by their covers. A good cover urges a reader to open it and find out what’s inside. It’s very easy to ignore and walk past shoddy covers without even taking a peek into its contents. A microsecond glance at your book’s cover might be the only chance you have to persuade a potential reader to buy your book. Hence, designing a good cover requires a lot of thought and planning.
The cover of your book…
Digital books appeal to the new age readers because they are convenient and provide a great reading experience too. The ability to read anytime and anywhere without having to carry the weight like that of print books is just too convincing. It does not require any studies or research to say that eBooks are cheaper too! In this new digital age, you cannot ignore the potential of eBooks if you are a budding author or a publisher. eBooks are getting more traction than print books and if you are…
It’s very easy to fall into the trap of believing that your book is for ‘everybody’. But in order to promote a book successfully, you will need a targeted approach. Defining who will most likely read your book is essential. The very first step is to identify your genre so that you can minimize your book marketing efforts to those set of customers who are most likely to read your book.
For example, if your book is about dog health, your most obvious audience will be those with pet
Book marketing has become one of the non-negotiable aspects of an author’s life. Building a solid fan base is the key to success. One of the most effective methods for spreading the word and establishing credibility is via blogging.
Blogging makes you discoverable. It requires publishing new content regularly and consistently so that search engines have something new to crawl, index and rank. Readers, fans and potential buyers will be delighted to read your new posts too.
Here are a few ways in which you can use blog posts to promote…
Book trailers entice people to read books which they wouldn’t otherwise have read. If they are used effectively as a part of your book promotion campaigns, they can work wonders to give your book it’s deserved publicity. Similar to movie trailers they help create additional exposure help generate a higher readership.
Online marketing using video media requires that the video be short, compelling and highly engaging. Publicity via trailers can be rewarding in an overcrowded marketplace if done rightly. Rather than inundating people with lots of words, trailers grab instant…