Book trailers entice people to read books which they wouldn’t otherwise have read. If they are used effectively as a part of your book promotion campaigns, they can work wonders to give your book it’s deserved publicity. Similar to movie trailers they help create additional exposure help generate a higher readership.
Online marketing using video media requires that the video be short, compelling and highly engaging. Publicity via trailers can be rewarding in an overcrowded marketplace if done rightly. Rather than inundating people with lots of words, trailers grab instant…
Writing a great book is not the end of an author’s job, marketing your book is important too. Traditionally, contacting large publishing houses was the only option and it involved a lot of trips back and forth trying to impress publishers and agents. It is important to understand that however tedious it is, you will need to promote your book if you wish to develop a huge fan base and large readership.
Here are a few tips to help you promote your…
Using graphics and pictures for your book promotion are a great way to make your posts stand out on Facebook and Twitter. Hiring an artist to make your graphics can be expensive, and for things like book covers this is often the best course to take unless you have graphic design experience, but with a little practice you can make simple & eye-catching promo graphics for use on your social media! Watch the quick video tutorial below and let us know if you have any questions in the comment section on…
Twitter is a great place for writers and probably not for the reasons you’re thinking. Sure, it can be handy to promote your book to possibly thousands at once but if you’re just posting links to your book on Amazon, and not actually engaging in conversation with the writing and publishing community, those links won’t lead to much. And definitely not sales.
The best use of Twitter is to engage with other writers, to see what literary agents and publishers are looking for (if you’re planning on traditional publishing) and…
Salesmanship and book publicity campaigns are a part of an author’s life. However well written or gripping your novel is, you cannot rely on the book to sell itself! A well-conceived publicity plan is imperative for the success of your book. Your book should be easily discoverable on various platforms such as social media, book review websites, local book stores etc. Advertise your book through all possible channels so that it gets the visibility that is required for success.
Whether you do it yourself, or hire book marketing services…
Favorite writing related websites/contests/etc:
Great site filled with writing tips, resources for writers and everything you need to know about query letters – Jane Friedman
Literary Rambles : Informative interviews with agents broken down by what they rep, and links to other articles/interviews with said agents.
How To Write the Perfect Query Letter
Query Shark: A site dedicated to the revision of query letters
The Writing Excuses podcast: An excellent show with great advice on the writing process, querying and more.
Carly Watters Blog: One…
The CBE team has just returned from The Frankfurt Book Fair and it was a fantastic experience. There were many inquiries about the books in our display, meetings going on throughout and of course large amounts of traffic. While at the USA Pavilion reception area there were a few questions that turned out to be frequently asked, and it became clear that some authors had some misconceptions about what they should be doing at a fair like Frankfurt. Like anything when it comes to publishing, research is key. Before…
You wrote your novel, you’re excited to start editing but then you notice something is off: your word count is too low!
Below is a guide of word count by genre as well as the “sweet spot” where your word count should ideally fall. Via the Jennifer Represents blog which can be read in full here.
PICTURE BOOK: 0-1,300 words. Sweet spot: 300-550*
EARLY READER: 100-2,500 words. Sweet spot: (depends on level)*
CHAPTER BOOK: 4,000-13,000 words. Sweet spot: 6,000-10,000
REALISTIC MIDDLE GRADE: 25,000-60,000 words. Sweet spot: 30,000-45,000
FANTASY MIDDLE GRADE:…
I travel pretty often and one of the things I use to pass the time on airplanes or hotel rooms is podcasts. If you followed the Serial phenomenon, you’ll know how big podcasts have become recently but aside from true crime programs, there are hidden gems that can help writers with everything from querying to research for their novel. I’ve only been listening to writing podcasts for a few months but below are some of my…