– By Mark Sexton
Many publishers are slow learners. In spite of abundant evidence to the contrary, they cling to time-honored myths about the $5 billion library market, thereby depriving themselves of substantial revenue. Other houses, as diverse as Doubleday, Wiley and Greenwood Press, have recognized the long-term revenue potential. Their marketing budgets reflect sustained support of direct mail, space ads in the professional library media, attendance at library trade shows and other marketing activities. It’s time that more publishers looked at some of the old myths and noted below…
A Simple Explanation
Combined Book Exhibit is a book marketing resource that allows you to have your books promoted at trade shows and book fairs across the country and the world for just a small entrance fee and no need for you to travel. But there’s more too it than just that
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A Larger Explanation:
For over 75 years, Combined Book Exhibit has served as a book marketing and promotional service for members of the publishing industry, serving publishers of all sizes, self…
The much-awaited London Book Fair 2017 is one of the biggest global events in the world of publishing. It will be held on March 14 to 16 at Olympia in West London, and is expected to be attended by over 25,000 publishing professionals—from buyers to agents to librarians and authors like yourself. This event serves as one of the most important marketplaces for rights negotiation as well as the distribution of content across multiple media, including print, audio, digital channels, TV, and film.
The 2017 book fair, which…
Like many self-published authors, you might be wondering if it’s worth paying substantial entry prices to book fairs and publishing trades. These events are certainly worth considering if you are serious about book promotion. Don’t worry—you don’t have to spend a fortune joining a fair because you can always submit your work to a book promotion services company that can give your title exposure in major events at a reasonable cost.
Trade fairs are very important for self-published authors because these events are attended by the ‘who’s who’…
Collaborating with other authors is an excellent way to promote your book. There are many benefits to working with other authors since they understand the challenges of getting the word out in this competitive market. Here are some ideas:
Cross-promote your book with other indie writers. This is one of the most popular author tips for the simple reason that it works. Offering to honestly review other people’s books, and ask them to review your book in return. You can also invite other writers to become a guest…
You can only market your book on your own or through a book marketing company successfully if you know your audience well. A best-selling author learns what his ideal audience wants and then writes the book. This awareness makes marketing so much easier when the book is actually published. Not pre-planning your book will make the back-end marketing that much harder. Whereas writing your book in tune with your target reader’s peculiarities, will give your marketing efforts that adrenaline rush while increasing your chances of your book…
With all the latest digital technology favoring advertising and marketing, book marketing services have taken full advantage to combine marketing efforts on the digital platform with traditional marketing strategies to give authors the publicity they need for generating sales and revenue, as per their specific requirement.
Book promotion is offered to authors by various means.
Author website set-up
Advertising your book with regular guest appearances on blogs that will showcase your talent via consumer book reviews, author interviews and guest posts.
Both parts are difficult: Writing a book is one tricky part of the story. Promoting it is altogether another one. There’s a sea of books, book reviews, blogs fighting for the reader’s attention that makes it almost impossible to get well noticed by your targeted buyers if you are trying to get people to buy your book on your own. Unless you’re a well-known author, it’s difficult for any other author whether self, small press or big house published, to get a revenue-generating audience. Though large publishers…
For centuries, it’s been the publishers who decide what can and cannot be published. This has kept many stories untold and many creative writings unpublished. But since then, there has been a gigantic shift in this scenario, and today many channels have opened up presenting new opportunities to aspiring authors and writers. EBooks have brought about a revolution in the field of publishing and today; we see many authors taking this route for book publishing.
Today, the popularity of eBooks has grown manifold and effective eBook promotion helps get…
Back in the old days, book marketing heavily relied on traditional press and was dependent on getting reviewed and liked by the ‘right publishers.’ This typically meant that you needed to work with the right PR firms that had established contacts with traditional publications. But today, the scenario is different. The internet and social media have brought about a radical change in the way things work. Social media makes it easy for you to share information about your book to a larger audience and also makes it easy for…