Contrary to popular belief, it remains a fact that books are most often judged by their covers. A good cover urges a reader to open it and find out what’s inside. It’s very easy to ignore and walk past shoddy covers without even taking a peek into its contents. A microsecond glance at your book’s cover might be the only chance you have to persuade a potential reader to buy your book. Hence, designing a good cover requires a lot of thought and planning.
The cover of your book…
Digital books appeal to the new age readers because they are convenient and provide a great reading experience too. The ability to read anytime and anywhere without having to carry the weight like that of print books is just too convincing. It does not require any studies or research to say that eBooks are cheaper too! In this new digital age, you cannot ignore the potential of eBooks if you are a budding author or a publisher. eBooks are getting more traction than print books and if you are…
It’s very easy to fall into the trap of believing that your book is for ‘everybody’. But in order to promote a book successfully, you will need a targeted approach. Defining who will most likely read your book is essential. The very first step is to identify your genre so that you can minimize your book marketing efforts to those set of customers who are most likely to read your book.
For example, if your book is about dog health, your most obvious audience will be those with pet
Book marketing has become one of the non-negotiable aspects of an author’s life. Building a solid fan base is the key to success. One of the most effective methods for spreading the word and establishing credibility is via blogging.
Blogging makes you discoverable. It requires publishing new content regularly and consistently so that search engines have something new to crawl, index and rank. Readers, fans and potential buyers will be delighted to read your new posts too.
Here are a few ways in which you can use blog posts to promote…
Book trailers entice people to read books which they wouldn’t otherwise have read. If they are used effectively as a part of your book promotion campaigns, they can work wonders to give your book it’s deserved publicity. Similar to movie trailers they help create additional exposure help generate a higher readership.
Online marketing using video media requires that the video be short, compelling and highly engaging. Publicity via trailers can be rewarding in an overcrowded marketplace if done rightly. Rather than inundating people with lots of words, trailers grab instant…
Writing a great book is not the end of an author’s job, marketing your book is important too. Traditionally, contacting large publishing houses was the only option and it involved a lot of trips back and forth trying to impress publishers and agents. It is important to understand that however tedious it is, you will need to promote your book if you wish to develop a huge fan base and large readership.
Here are a few tips to help you promote your…
Using graphics and pictures for your book promotion are a great way to make your posts stand out on Facebook and Twitter. Hiring an artist to make your graphics can be expensive, and for things like book covers this is often the best course to take unless you have graphic design experience, but with a little practice you can make simple & eye-catching promo graphics for use on your social media! Watch the quick video tutorial below and let us know if you have any questions in the comment section on…
Twitter is a great place for writers and probably not for the reasons you’re thinking. Sure, it can be handy to promote your book to possibly thousands at once but if you’re just posting links to your book on Amazon, and not actually engaging in conversation with the writing and publishing community, those links won’t lead to much. And definitely not sales.
The best use of Twitter is to engage with other writers, to see what literary agents and publishers are looking for (if you’re planning on traditional publishing) and…
Salesmanship and book publicity campaigns are a part of an author’s life. However well written or gripping your novel is, you cannot rely on the book to sell itself! A well-conceived publicity plan is imperative for the success of your book. Your book should be easily discoverable on various platforms such as social media, book review websites, local book stores etc. Advertise your book through all possible channels so that it gets the visibility that is required for success.
Whether you do it yourself, or hire book marketing services…
Favorite writing related websites/contests/etc:
Great site filled with writing tips, resources for writers and everything you need to know about query letters – Jane Friedman
Literary Rambles : Informative interviews with agents broken down by what they rep, and links to other articles/interviews with said agents.
How To Write the Perfect Query Letter
Query Shark: A site dedicated to the revision of query letters
The Writing Excuses podcast: An excellent show with great advice on the writing process, querying and more.
Carly Watters Blog: One…