Back in the old days, book marketing heavily relied on traditional press and was dependent on getting reviewed and liked by the ‘right publishers.’ This typically meant that you needed to work with the right PR firms that had established contacts with traditional publications. But today, the scenario is different. The internet and social media have brought about a radical change in the way things work. Social media makes it easy for you to share information about your book to a larger audience and also makes it easy for them to share it with their friends and contacts. It’s a convenient way to build a network, a reputation and efficiently market your book.
Here are five reasons why social media must be a part of your book marketing plans:
Instantly starts building a brand
With social media, you can immediately build a brand. You can create a creative banner, a clear tagline and create a page that portrays exactly what your book is about. Creating a social media page that shouts out your genre, your character, and your expertise can draw visitors and in turn readers. You can also include links to your website or a link to where they can either buy or place an order in advance.
The evolution of fans and superfans
Developing fans that evolve into super-fans can be better accomplished with social media. The main advantage of social media is that two-way communication between readers and the author can be easily established. Your readers get to know you not only as a writer but as a person too and your fans begin to like you better.
Readers and fans can easily connect with you
As mentioned earlier, social media is a two-way communication between you and your readers. There is no longer a mystery about who the author is. Fans love engaging with their favorite writers and are more than happy to receive a reply from them. It leads to a better author-fan relationship.
Social media is an all-time buzz
Social media is a busy online place. It is full of people interacting and creating connections. Taking advantage of these platforms for effectively marketing your book could give your marketing efforts a real boost.
Many platforms to consider
Today, there are many platforms that can be used for marketing such as Twitter, Facebook, LinkedIn, Pinterest and Google +. Twitter is fast, and the hashtags help in quick searches. Pinterest is a great way to ‘showcase’ your talent. Facebook is a place where the entire world is active – always. LinkedIn is perfect for professional work and non-fiction genres. Check out which works well for your kind of book.
With a little bit of creativity and careful planning, you can do a lot with social media. Along with the traditional means of publishing, make sure you check out the social media packages for marketing your next book.