Category: CBE Blog

  • The Combined Book Team April 5, 2018

    – By Mark Sexton Many publishers are slow learners. In spite of abundant evidence to the contrary, they cling to time-honored myths about the $5 billion library market, thereby depriving themselves of substantial revenue. Other houses, as diverse as Doubleday, Wiley and Greenwood Press, have recognized the long-term revenue potential. Their marketing budgets reflect sustained support of direct mail, space ads in the professional library media, attendance at library trade shows and other marketing activities. It’s time that more publishers looked at some of the old myths and noted below and compared them to the real conditions in this giant…
    Read More

    The Combined Book Team April 5, 2018

    – By Mark Sexton Many publishers are slow learners. In spite of abundant evidence to the contrary, they cling to time-honored myths about the $5 billion library market, thereby depriving themselves of substantial revenue. Other houses, as diverse as Doubleday, Wiley and Greenwood Press, have recognized the long-term revenue potential. Their marketing budgets reflect sustained support of direct mail, space ads in the professional library media, attendance at library trade shows and other marketing activities. It’s time that more publishers looked at some of the old myths and noted below and compared them to the real conditions in this giant…
    Read More

Contact us