You can only market your book on your own or through a book marketing company successfully if you know your audience well. A best-selling author learns what his ideal audience wants and then writes the book. This awareness makes marketing so much easier when the book is actually published. Not pre-planning your book will make the back-end marketing that much harder. Whereas writing your book in tune with your target reader’s peculiarities, will give your marketing efforts that adrenaline rush while increasing your chances of your book becoming a bestseller. Average authors follow their list; bestselling authors focus on their customers’ agenda. If you think your book is for everyone, you are setting yourself up for failure.
Google your potential reader
Before you decide to write for your audience make sure it’s something you want to write about, but at the same time, it should be something they want to hear. In other ways, zero into what gets them ticking. Do adequate research by reading favorable book reviews in your genres to get some clues. Spending some time thinking about who your reader is before you start writing will give you some direction on how you share the message your book will convey.
Blogs and forums are other good places to search for your audience’s likes and dislikes. The comments and activity on the channels could be an eye-opener.’
Think about audience and market
You need to think about your audience and market. Though the two overlap, your audience is the people who will read your book, whereas your market is the people who will buy you the book. For example, your target reader is a child, but your market is the parents. Is your book buyer in your target market?
Identify secondary markets
Your book could have a primary and secondary market. Secondary markets are people, organizations, or institutions who will also benefit from your book. If you are writing about children your secondary market will be educators. You need to identify your secondary markets when writing or to market your book, which means you must analyze which people, organizations, or groups could benefit from your book.
Reward and Recognition
Identifying your audience will help you to focus on the message you want to be delivered and to shape your story. Your chances are delivering something extraordinary will increase, and translate automatically into better sales.
Questions on your mind as you write
Do you know who your audience is? Their demographics? Their hopes, their insecurities? What will their outcome be after reading your book? What other books take their fancy? Who will buy your book? What will people be googling to find it? How much is your target reader like you? Which is your secondary market? Do your audience and market overlap? How can I make my book a bestseller?
So have clarity on your target audience, write for them every step of the way, the market with knowledge, and yours could be a champion production! Let the writer’s pen flow and glow.