The CBE team has just returned from The Frankfurt Book Fair and it was a fantastic experience. There were many inquiries about the books in our display, meetings going on throughout and of course large amounts of traffic. While at the USA Pavilion reception area there were a few questions that turned out to be frequently asked, and it became clear that some authors had some misconceptions about what they should be doing at a fair like Frankfurt. Like anything when it comes to publishing, research is key. Before you spend money on tickets to a fair, take time…
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