The much-awaited London Book Fair 2017 is one of the biggest global events in the world of publishing. It will be held on March 14 to 16 at Olympia in West London, and is expected to be attended by over 25,000 publishing professionals—from buyers to agents to librarians and authors like yourself. This event serves as one of the most important marketplaces for rights negotiation as well as the distribution of content across multiple media, including print, audio, digital channels, TV, and film.
The 2017 book fair, which coincides with London Book & Screen Week, is an excellent…
It’s very easy to fall into the trap of believing that your book is for ‘everybody’. But in order to promote a book successfully, you will need a targeted approach. Defining who will most likely read your book is essential. The very first step is to identify your genre so that you can minimize your book marketing efforts to those set of customers who are most likely to read your book.
For example, if your book is about dog health, your most obvious audience will be those with pet dogs. In reality, determining your target audience needs to be
Book marketing has become one of the non-negotiable aspects of an author’s life. Building a solid fan base is the key to success. One of the most effective methods for spreading the word and establishing credibility is via blogging.
Blogging makes you discoverable. It requires publishing new content regularly and consistently so that search engines have something new to crawl, index and rank. Readers, fans and potential buyers will be delighted to read your new posts too.
Here are a few ways in which you can use blog posts to promote your book:
Create a detailed plan
To begin with create a
Writing a great book is not the end of an author’s job, marketing your book is important too. Traditionally, contacting large publishing houses was the only option and it involved a lot of trips back and forth trying to impress publishers and agents. It is important to understand that however tedious it is, you will need to promote your book if you wish to develop a huge fan base and large readership.
Here are a few tips to help you promote your new book successfully:
Identify your book’s genre
‘Everyone’ is not…