Book marketing has become one of the non-negotiable aspects of an author’s life. Building a solid fan base is the key to success. One of the most effective methods for spreading the word and establishing credibility is via blogging.
Blogging makes you discoverable. It requires publishing new content regularly and consistently so that search engines have something new to crawl, index and rank. Readers, fans and potential buyers will be delighted to read your new posts too.
Here are a few ways in which you can use blog posts to promote your book:
Create a detailed plan
To begin with create a